In a consumer-focused article, Men’s Health (10/4, Sgobba) advises against using charcoal products and toothpastes to whiten teeth, stating “the newest whitening fad might actually increase your risk of cavities.” The article explains that these products do not contain fluoride, and they’re also abrasive. In addition, the article notes that a literature review published in The Journal of the American Dental Association encourages dentists to “advise their patients to be cautious” when using these products with “unproven claims of efficacy and safety.”
The Daily Mail (10/3, Matthews) reports that Dr. Nigel Carter, chief executive of the Oral Health Foundation in the UK, warns that consumers “may be being misled” by “celebrity endorsements” of these products. The article also points to the literature review published in The Journal of the American Dental Association, stating the authors found insufficient evidence to support the efficacy claims of charcoal products.
MouthHealthy.org provides additional information on teeth whitening, including information on natural teeth whitening methods. In addition, the ADA provides a complete list of toothpastes with the ADA Seal of Acceptance. Charcoal teeth whitening products do not have the ADA Seal of Acceptance
Dr. Timothy Chase, ADA spokesperson